CAPABILITIES
 

Leyden Communications (Israel) is a full service, world-wide business to business Israel public relations, public affairs, marketing, media, Internet and E-commerce / E-business consultancy organization providing:

Israel International Marketing and Business Development Services

  • E-Commerce / E-Business Consultancy
  • Management Consultancy
  • Start-Up / IPO Consultancy
  • New Product Development
  • Development and training of marketing and sales departments for domestic and international penetration.
  • International Negotiations
  • International media contacts, including Wire Services, Newspapers, Television, Radio, Internet, Cable, Business, Trade and Consumer Publications
  • New Media
  • Press Kits
  • Copywriting
  • Web Design and Content Management
  • Search Engine Optimization
  • Internet viral marketing
  • Internet video production for YouTube
  • Cross-Cultural Business Communications Training
  • Export Marketing
  • Market Research / Competitive Intelligence
  • News and Feature Copy Writing
  • Extensive work with ISP's and Venture Capitalists / Investors
  • Corporate Identity
  • Graphics, Layout and Design for print, broadcast, cable and Internet medias
  • Print and Broadcast Advertising Placement
  • Internet Marketing
  • Brochures
  • International Negotiation Training
  • Editorial Writing
  • Audio-Visual Production
  • Worldwide News Clipping Services
Israel and Global Internet, Print and Broadcast Media Relations
  • News Conferences / Briefings
  • Press Interviews
  • News Release Placement for Domestic and International General and Trade Medias
  • Fact Sheets
  • Backgrounders and Profiles
  • Media Tours and Events
  • Crisis Communications
  • Reputation Management
  • Long Distance Video-Conferencing
  • Internet News Group Alerts


High Visibility Programs Crisis Communications Reputation Management
  • Meetings and Special Events
  • Trade Shows / Event Marketing
  • Multi-Media Presentations
  • Speech Writing
  • Outdoor Billboard and Posters
  • Speakers' Bureau
  • Focus Groups
Israel and Global Media and Cross-Cultural Training
  • Counseling and Strategy
  • Interview Coaching for Print, Broadcast and Cable
  • Body Language, Dress and Speech Preparation
  • International Presentations, Greetings, "Small Talk" and Cultural Awareness
  • Cultural Integration
Leyden is Highly Respected for PROVIDING $$ COST-EFFECTIVE $$ COMMUNICATIONS in:

ISRAEL CORPORATE BUSINESS TO BUSINESS COMMUNICATIONS
Leyden is responsible for a wide array of practice from consulting the C.E.O., C.F.O. and Vice President of Marketing to arranging print, television and radio interviews for senior management; E-commerce, issuing corporate press releases (quarterly/annual reports, managerial appointments); development of in-house communications strategies, employee communications and information programs.
External communications include image audits and communication diagnoses, public opinion awareness, information campaigns and the prevention and management of crisis situations.

ISRAEL PRODUCT DEVELOPMENT / MARKETING COMMUNICATIONS
Responsible for new product development from patent to establishing sales distribution channels. The dissemination and placement of product news releases to both the trade and general press. Includes researching, writing, editing and placing of case histories of product applications; new product introduction at dealer meetings, trade fairs or special in-house-audience gatherings, attending of all pertinent trade fairs / exhibitions and the arrangement of media tours for the company booth and facilities.




ISRAEL FINANCIAL COMMUNICATIONS / CRISIS COMMUNICATIONS
The development of concept and the implementation of institutional campaigns on behalf of firms operating within the financial sector; banks, financial establishments, regulatory bodies, stockbrokers, investment companies and other firms providing financial services. Responsible for long-term strategic research, stock and bond promotion, handling of financial communications required by law for listed companies. Media relations with financial press and specialist journalists, organization of information meetings for analysts and shareholders. At a moment's notice, Leyden is able to develop effective strategies in providing an abundance of positive media visibility when a negative is presented.

ISRAEL PR PUBLIC AFFAIRS / GOVERNMENT RELATIONS
Leyden is responsible for the monitoring, study and analysis of governmental and parliamentary projects. Providing consultation on Israeli and Middle Eastern authorities.
Conception and implementation of information campaigns targeted at political circles. Information campaigns and communications programs on behalf of government departments and political institutions in Israel and North America.